Polyplastics Establishes Sales Subsidiary in Europe
Polyplastics Co., Ltd. announced the launch of a wholly owned sales subsidiary in Frankfurt, Germany. The new company was established to conduct sales in the European market and as well as more intensified marketing targeted at European customers.
Japanese-affiliated companies are building global production and supply networks as they strengthen their presence not only in Asia but also in Europe and North America. Particularly in the European market, companies in many industries in addition to the automotive industry are expected to expand their business operations in the future. The presence of European companies in Asia is also becoming greater, so that Europe is gaining importance as a base for product development and business operations control.
The new sales base in Frankfurt occupies an important position in the Polyplastics Group because it will enable provision of more finely tuned solutions targeted at Japanese-affiliated companies operating in Europe, and also enable direct contact with the head offices of European companies relocating into Asia. Through the promotion of more closely focused sales and application development activities targeted at customers in Europe, Polyplastics will continue efforts to strengthen its network and expand business.
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